Word-obsessed, British-Australian storyteller, writer and editor.
I’ve worked with fledgling new businesses to household names on features, interviews, social copy, EDMs, reports, press releases, snappy tag lines, marketing and more.
Let’s find the perfect words to tell the world who you are.
Digital Features
Why Kangaroo Island Is Still Paradise.
“After devastating bushfires swept Kangaroo Island local, Ian de Mather gave us an insight into the place he calls home…”
“Sorry, I’m Not Hugging.”
Exploring how we’re navigating social interaction as lockdown restrictions ease.
Helping Kids Have A Fair Start.
“Karen’s school report begins like so many others: “Karen has grown to be a confident, energetic learner over the two years,” and then it becomes something extraordinary …”
Fashion
Should We Wear A Bra At Home?
“Some of us have been at home now for around three months. That’s approximately 90 days that our boobs have been free from their wire prisons. Anything fancier than a jersey crop top has been relegated to the bottom drawer. It feels f*cking liberating … but does it come at a cost?”
Emma Abrahams Of Heart Of Bone
“Filling every precious minute of her six hours in Heart of Bone’s Melbourne studio – bookended by school runs for her 12 year old son and five year old daughter – Emma Abrahams downs tools to tell us about the work that goes into her jewellery and the knife-edge balance of motherhood and creativity.”
The Legacy Of Kate Spade
“In cut-throat ’90s New York, every nerve-wracking interview and intimidating first job was accompanied by a handbag the owner would never forget...”
Copywriting
Emma Pake Swimwear
About Us Sections
“Equipped with the best design training and industry experience, Emma proved to be an intuitive swimwear buyer and carved out a distinguished career at internationally acclaimed retailers…”
Annual Reports
@theiconicau
Social Media
“We’re deeply saddened by the bushfires burning across our country and the devastating effect on communities (including some of our people), wildlife, our firefighters and the Australian landscape….”
THE ICONIC Summer Magazine ’19-20
Australian Destination Piece
“When summer finally shows its glorious face and we peel off our jeans and jumpers, the first coconutty whiff of sunscreen triggers an urge in us – it’s time to get outta here…”
Matches Fashion Magazine ’07
New Designers’ Profiles
Double-page spread in Matches Fashion print magazine to showcase the retailer’s newest designers and brands.
THE ICONIC Summer Magazine ’19-20
Spencer Tunick Interview
“Since the nineties, artist Spencer Tunick has photographed nude, human installations all over the globe, often in front of iconic landmarks like the Sydney Opera House…”
Grazia Magazine ’07
10 Hot Stories fashion features for Grazia magazine, London
Video
How To Clean Your Sneakers
Sneakerhead Phil Fresh’s tips to get those stale sneakers looking new again, using a few items you have lying around the house.
How To Style A Suit
Want to inject some individuality into your tailoring? From updates on the classics to new ways to get more wear out of smart separates, take a look at the season's newest cuts, alternatives to a shirt and the finishing touches.
Around The World In 7 Brands
While travel’s on hold, come on a virtual journey, from Copenhagen to London – around the world in 7 designer brands.
Get in touch.
k.tregoning@outlook.com